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How smart screens can create additional school revenue

Call screens are not only for displaying student names. With a clear content policy, they can become an information/ads platform without impacting dismissal.

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The idea: content + calling on the same screen

During dismissal, the call list should remain clear and dominant. Outside peak moments (or between calls), the screen can display school announcements or approved ads aligned with the school’s policy.

Potential revenue sources

  • Ads for nearby stores/services (with school approval).
  • Internal promotion: programs, events, and activities.
  • Seasonal sponsorships.

How to keep the experience respectful

  • Calling must always have priority over content.
  • Clear rules: no distracting or inappropriate content.
  • Keep a stable area dedicated to the call list.

Metrics worth tracking

  • Time from call display to handover.
  • Number of calls per time window.
  • Content rotation timing and its impact on readability.

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